What is innovation? Conventional wisdom suggests “innovation” and “invention” are synonymous with one another, and that they share the same basic principle: create something from nothing. In reality, innovation comes in many forms. Improved processes, new ways to solve problems, solutions that create opportunities or efficiencies—and yes, invention—are all forms of innovation. Some of the world’s greatest companies didn’t invent something brand new that set the world ablaze; rather they simply created a better way to accomplish something or reduced some level of tension or friction that matters to consumers and stakeholders.
Pivot Factory is guided by the premise that not every corporation is designed or should seek to become the next Tesla, Apple or Google. Yet most innovation consultants dangle this ephemeral carrot that suggests any corporation can do anything it wants. That’s simply not reality. What is reality is that improvements (often seismic ones) are within reach and true and inspired innovation can be achieved if the potential to do so is unlocked from within. That’s where Pivot Factory begins.